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Actual real person crashes one of those stupid 'real people' Chevy commercials
"Who is J.D. Power? Because honestly it sounds like a porn star's name."
Just to be clear, no, this guy didn't really infiltrate one of the actual Chevy commercials. Obviously if that had happened, Chevy would never let it see the light of day. But if those commercials consisted of non-actors like Chevy claims - doing an actual focus group activity - you have to believe you'd get at least one wise-ass like, er . . . Mahk:
Beautiful, and exactly what goes through my head every time one of these travesties comes across my screen. I don't know if we see them more here in Metro Detroit because this is Chevy's backyard. If so, consider yourself fortunate, but who hasn't caught on by now to the very objections our good friend Mahk raises throughout Zebra Corner's excellent spoof?
Creatively I find this campaign so terrible as to be beyond words, and yet they've been running it for several years. Either that means it's working and the consuming public is way dumber than I want to think, or everyone else thinks it's terrible too but Chevy is either too isolated in its bubble or too stubborn to switch to something else.
I've found it irritating for longer than you can imagine that the auto industry constantly trots out the name of J.D. Power & Associates to make the case that it's cars are any good. J.D. Power is nothing but a Metro Detroit research firm that does all kinds of work with the auto industry, and "Mahk" is correct in saying that most of its awards are completely made up and mean nothing. There is a long history of J.D. Power awards going to cars that the public rejects, and one of the most pathetic spectacles I've ever seen was GM's then-CEO Rick Wagoner pleading with Congress for a bailout because the cars the public wouldn't buy were rated very highly by J.D. Power & Associates.
Who cares what these people say?
No one should.
And here's another thing: We're supposed to believe this smug, bearded guy with the superiority complex is a focus group leader. This is not how focus groups work. You don't parade a bunch of people around, tell them how wonderful your products are, and then say, "What do you think about that?" The point of a focus group is supposed to be to get their objective opinion about what you're selling. Putting on some big, spectacular show that's designed to get them to ooh and aah is nothing but a staged play-act with a guy holding a clipboard for effect.
It's high time someone lampooned this nonsense, and Zebra Corner has done a masterful job. Nothing they say in these idiotic commercials can change the fact that Chevy cars are overpriced crap. And a real focus group would produce that consensus without a doubt, which is why you see these charades instead.
Dan's new novel, BACKSTOP, is a story of spiritual warfare and baseball. Download it from Amazon here!